Having a killer video is one thing, but getting people to notice that video is another. It’s important now, more than ever, to share your story in variety of formats. This is why we want to equip you with the tools to get your video seen and your story heard.
Let’s chat before the project even gets started so we can strategize with you and see what tools would benefit your story the most. Whether it’s creative video messaging, accompanying design or additional photography, there’s tons of ways to use “mini content” to get your video seen and drive more people to your business.
After we’ve created your feature video there’s typically a few exceptionally cinematic shots that can exist as there own eye-catching videos. Not to mention, there’s also a ton of cool clips just sitting on the cutting room floor, waiting for an opportunity to be seen. It’s from this deep well of feature content that we can start creating shorter clips for digital advertising on platforms like Instagram, Youtube and Hulu.
FROM ONE FEATURE, MANY SHORTS
Chopping down your feature video into shorter versions can help focus your message and quickly lead to a specific call-to-action. Whether it’s getting people to your website, or to donate, or to watch your full video, having shorter versions that communicate a specific need is essential.
VERTICAL - STORY FORMAT
Not all images are meant to be moving! There’s a big need for stills when it comes to promoting your business and especially your video. A quality batch of images can extend the life of a project because they allow people to frequently re-engage with your brand (and maybe even re-watch your video!) Plus, high-resolution portraits or candids can also be used to create beautiful thumbnails or even poster art.
No matter what, we’re always happy to pull frames (screen grabs) from your video, but even a little pre-meditated photography can go a very long way. So, let’s chat at the beginning of the process and see how still images can be used to strengthen your next campaign!
With any kind of project, you can always get more life out of it. The sky's the limit, so dream big. :)