In a world of exponential growth in craft beer, brewers need to find a way to set themselves apart. In Chicago, hyper-locality is real, with people gravitating towards taprooms in their neighborhood. But, how do you garner attention when you are a small batch brewer in Bridgeport? Or a brewery in an industrial park in Naperville? The answer, you define your visual brand. Through collaborations with artists, breweries like Marz create labels that are so cool, that you want to collect them all. And Solemn Oath's labels make you feel like you are a part of the beer culture they have created. This story is about creating the need for an industry of beer brand marketing and how brewers creativity is enhanced even further by collaborating with artists. FEATURED BREWERS Solemn Oath Brewing // www.solemnoathbrewery.com Marz Community Brewing // www.marzbrewing.com FEATURED ARTISTS Jourdon Gullet // www.jourdon.com Paul Nudd // instagram.com/paul_nudd/ MUSIC John Berry // www.johnberryj.com VIDEO Big Foot Media // www.bigfootcreates.com

A major part of the explosive growth in Illinois is the work happening in Springfield around Liquor Laws. The first major milestone for the state was the ability to self distribute. This opened up huge opportunity for small brewers to make a move, follow their dream and start creating beer they could distribute to consumers. Over the years, many more laws have been introduced and passed to promote growth in the small business industry of craft beer. Not all states have the ability to contract brew but Great Central Brewing has made new growth opportunities possible for breweries like Maplewood Brewing who are looking to scale in Illinois. FEATURED BREWERS Hopewell Brewing Co. // hopewellbrewing.com Maplewood Brewery & Distillery // maplewoodbrew.com Great Central Brewing Company // greatcentralbrewing.com SPECIAL THANKS Senator Greg Harris // Assistant Senate Majority Leader, Illinois House of Representatives MUSIC John Berry // johnberryj.com VIDEO Big Foot Media // bigfootcreates.com

Beer Education is a huge part of quality control in an industry that is very grass roots. Proper schooling is becoming more and more necessary to be sure that experimental techniques and ingredients are being incorporated properly to help push the envelope of our industry. At Southern Illinois University, they have taken it to the next level by creating the Fermentation Institute. While not the first to do this in the U.S., this is taking beer to the collegiate level, educating the future of brewers here in Illinois. But Beer Education isn’t just for brewers - Cicerone is helping train brewers, bartenders and servers with proper beer knowledge education so they can help inform consumers and curate amazing tap lists at bars and restaurants all over the state. The Future of Craft Beer is most certainly rooted in quality - and the future of Craft looks very bright. FEATURED BREWERS, EDUCATORS, RESTAURANTS Scratch Brewing Company // scratchbeer.com Southern Illinois University, Fermentation-Science Institute // fermentation.siu.edu Cicerone Certification Program // cicerone.org Sovereign Tap // sovereigntap.com SPECIAL THANKS Lucas Rose, Senior SIU-Fermentation Science Institute MUSIC John Berry // johnberryj.com VIDEO Big Foot Media // bigfootcreates.com

In search of the freshest beers and the stories behind them, The Hop Review and Big Foot Media have teamed to follow a beer from it's inception to the can. GRIT, the first in a three-part series, show us a portrait of a brew day at Chicago Brewery, Hop Butcher for the World - brewing their New England Style IPA, Galaxy Bowl. Jude La Rose, explains the advantages Brewers have in tasting the freshest beer around. Special thanks: Brendan Leahy for letting us play with his beautiful RED Epic Monochrome. John Berry - Music // http://johnberry.bandcamp.com Big Foot Media http://bigfootcreates.com The Hop Review http://www.bit.ly/THR-UltraFresh2

In search of the freshest beers and the stories behind them, The Hop Review and Big Foot Media have teamed to follow a beer from it's inception to the can. GRAPHIC, the second in a three-part series, show us a portrait of Chicago-based Artist, Dan Grzeca. Dan creates art for musicians and events but most importantly (to this story) the can art for Hop Butcher for the World. In this portrait, we see Dan pulling screens for special edition posters for Galaxy Bowl. Special thanks: Dan Grzeca http://dangrzeca.com Music by Nick Butcher and Nadine Nakanishi from The Sun Never Sets by Sonnenzimmer. (c) 2017 Sonnenzimmer LLC https://sonnenzimmer.bandcamp.com/ Big Foot Media http://bigfootcreates.com The Hop Review http://bit.ly/THR-UltraFresh2

In search of the freshest beers and the stories behind them, The Hop Review and Big Foot Media have teamed to to follow a beer from it's inception to the can. GLORY, the final piece in a three-part series, is the apex of the beer making process. This precious brew has made it from tank to can to your taste buds - presenting, Hop Butcher for the World's New England Style IPA, Galaxy Bowl. Jude La Rose revels in the idea that craft beer plays a huge role in peoples lives and the stories they create. Special thanks to: Brendan Leahy for letting us play with his beautiful RED Epic Monochrome. John Berry - Music // http://johnberry.bandcamp.com Big Foot Media http://bigfootcreates.com The Hop Review http://bit.ly/THR-UltraFresh2

Hop Butcher is always searching for new experiences through hops and the search was a long one when trying to find Riwaka. Once connected with Hop Revolution farms in NZ, they got closer to finally getting this elusive hop in their hands. The result - an amazing relationship that resulted in new experiences for the tastebuds, an ocean away from where these hops were grown. HOPS hoprevolution.co.nz BEER hopbutcher.com STORY bigfootcreates.com Dir. // Tim Whalen DP // Michael Kettenbeil Edit+Animation // Nicolas Rojas Mix // Mike Regan // mikeregannoise.com Original Music John Berry // johnberry.bandcamp.com/ Hop Butcher Label Artwork Dan Grzeca // dangrzeca.com

Mission Video for Alter Brewing in Downer's Grove, IL. Culture is huge at this brewery and the people that make up the community are right at the heart of it all. Check out the origin story and impact on the community Alter has - cheers!

What's in a beer? Passion, friendship, and community. Begyle Brewing blends those ingredients to create something special. The brewing progression from the home kitchen to a world-class system is not something that happens overnight. It takes a community. That's what Community Supported Beer is all about. People inspired by real ingredients and having a hand in crafting something to share with others. Beautiful visuals combined with interviews from the founders - Kevin Cary, Matt Ritchey and Brendan Blume - makes this video 2 minutes well spent. Produced by the Big Foot Media team, you get an inside look of the craft, making you thirsty for more. Read more about the making of this video on our blog: http://bigfootcreates.com/2014/01/community-supported-beer/ Begyle Brewings CSB leaves a great aftertaste and will start you on a search for Begyle's delicious brews. Find their beer at www.begylebrewing.com. Producer // Big Foot Media (www.bigfootcreates.com) Director // Tim Whalen Director of Photograpy // Jason Whalen RED Operator // Brendan Leahy (www.digitalskylight.tv) Production Assistants // Chris Zuker, Maura Gaughan Editor // Adam Cate Color + Graphics // Tim Whalen Sound Mix // Scott Bozack (http://biggigproductions.com/)