production
en pointe
from studio and stage to screen
IF YOU WOULD'VE TOLD US 10 YEARS AGO
that we would be creating ballet content for the next 10 years, we would've said “you're crazy.” No way would we be lucky enough to shoot such a beautiful art form, one that every film school kid dreams of getting the opportunity to shoot, And to do it every year with world-class dancers? PINCH US.
What has evolved over years of collaboration is a relationship so symbiotic, the rehearsal tower has become our second home. From humble beginnings, a small promo here and there, to a dance film produced in 2021 in collaboration with Choreographer Cathy Marston, we have had every opportunity to flex our creative muscles and learn a little about ballet along the way.
hover over each image to get a glimpse into each year of production
STAGE TO
SCREEN
Cinematic Trailers
How do you tell the story of a ballet in 30-60 seconds? Adapt that story to the screen, of course! Understanding the plotline, the characters and what drives audiences to see the performance helps guide us to re-concept these beloved fables.
These trailers started humbly with an incredibly minimal crew and some very tight time constraints. However, working with The Joffrey Ballet, we wanted to show a really cool proof of concept. Once it was proven to work, we have been able to continue to push the limits of production each season.